THE HYPE FASHION / MARCH 2026
Our bags have to be cozy enough to cuddle with, our jewelry is now made of glass, and at the office, we’re all “Office Barbies”: Here are our latest trends, news, and favorites from the world of fashion.
Trend
Office Barbie
Two things define our society. First: We live in the age of aesthetics. Everything has a name, whether it’s cottagecore, indie sleaze, or office siren. Second: Versatility! No one has to commit to a single aesthetic. Feel free to mix and match wildly. The result: the Office Barbie, who made her debut in her final form on The Attico’s runway. To transform yourself into an Office Barbie, you really only need three things: glasses, an oversized blazer, and at least one piece in a garish shade of pink.
Nice to Have
Eternal It Girls
It’s been a long time since Christa Bösch and Cosima Gadient were still based in Switzerland. But the founders of the “it” label Ottolinger have long been known in the fashion capitals of the world. They design their avant-garde pieces in Berlin, and they’re a staple on the schedule at Paris Fashion Week. Of course, we’d love to wrap ourselves from head to toe in the latest Ottolinger pieces this spring, too.
ottolinger.com
It-Piece
Plushy
What do you do when you’re an adult but, given the state of the world, would still like to walk around with a stuffed animal for emotional support? This desire isn’t quite as bizarre as it sounds, because for years now, handbags have been decorated with all kinds of plush charms. If Labubus and the like don’t quite satisfy your longing for something cuddly, then the bag itself just has to be fluffy. Well, faux fur is an indestructible trend that has long since spread to bags as well.
New Collection
Rêverie
Fashion is always several steps ahead: When the major Fashion Weeks take place in the fall, everyone is on the hunt for answers to the following question: What will the next spring’s fashion look like? Yves Saint Laurent offers one of the most beautiful answers: opulent, maximalist, rich in detail, and just a little bit dreamy. With oversized silhouettes, XXL jewelry, and warm colors, the French fashion house welcomes the warmer season.
ysl.com
Campaign
Three, Two, One, Run!
I wonder how many people have written “more exercise” on their list of New Year’s resolutions? The really eager ones might even have their sights set on a marathon in a rush of optimism and ambition. But what if you just can’t seem to stick to it? That’s where New Balance’s new shoes come in. The ’80s-inspired Gator Run is perfect for any kind of workout. But it’s much more than just a sports shoe: thanks to its subtle crocodile look and retro aesthetic, you can also incorporate it into your everyday outfits. “Sometimes the most memorable designs emerge when we look back at the past and view it from a different perspective,” says Taylor Canby, Director of Design, about the Gator Run. And if, like in the campaign, you happen to run into an alligator, maybe you’ll manage to sprint after all.
newbalance.de
Darling
New Material
Hardly any other fashion house was analyzed with greater anticipation last year than Dior. How will Irish designer Jonathan Anderson, as the new creative director, apply his playful yet distinct style? The question we’re all asking ourselves now, after his Dior debut sparked standing ovations: What do the designs look like when worn off the runway? Singer Berq provides us with an answer. The German artist was the first celebrity in Central and Eastern Europe to be dressed in Jonathan Anderson’s Dior collection. And he looks fantastic in it.
dior.com
We Love
Serious Kitsch
The name KitschKiosk is quite an understatement. That’s because Hamburg-based artists Lisa Nagel and Jonas Kammers craft their jewelry using traditional glassblowing techniques. This requires not only creativity but also a great deal of skill, and the result isn’t kitsch—but rather fantastic, one-of-a-kind pieces. As traditional as glassblowing may be, when it comes to design, KitschKiosk focuses on contemporary creations that break with convention. Colorful, asymmetrical, and rich in intricate details, the pieces are perfect for collectors. Another advantage of working with this delicate material? Because it can be recycled indefinitely, glass is a pioneer of sustainability.
kitschkiosk.com
