THE HYPE FASHION / APRIL 2026
We’re traveling to London for an exhibition, celebrating the birthday of a cute bag, and wearing a color that was everywhere a good ten years ago: Here are our news and trends from the fashion world.
Trend
Millennial Pink 2.0
What have Millennials—who are now pretty much adults, born sometime between 1981 and 1994—actually done to deserve being constantly mocked by other generations? The boomers blame them for everything that goes wrong economically, and Gen Z has a field day online pointing out just how cringy millennials are. There’s one thing no one can take away from the generation that grew up with an internet that was still in its infancy: They set trends that trigger tidal waves of nostalgia just a decade later. Sometime in the 2010s, everything was suddenly soft pink—also known as “Millennial Pink.” Where did this pastel shade—somewhere between rosé and apricot—come from? Maybe Tumblr, maybe Wes Anderson’s *The Grand Budapest Hotel*, maybe the rose-gold iPhone. In any case, this sweet color is back and ready to shape future generations.
It-Piece
Stack Attack
An eye-catching bangle on its own is already a great statement piece. It looks even better when you layer several of them together. Then they jingle so beautifully with every movement that you can hear from a distance that a fashion-conscious person is walking by. And of course, the more wildly you mix and match all kinds of styles, colors, and shapes, the more exciting your adorned arm will look.
Unfuck the World
Fluid-formed
Water is essential. It keeps not only us, but also the fashion industry alive. Unfortunately, however, it is often used wastefully in that industry. That’s why sustainability is a top priority at Kings of Indigo, which in practice means relying on water-efficient and non-toxic processes in denim production and increasingly using natural materials. In turn, H2O serves as an even greater source of inspiration. Take the current spring/summer collection, for example, specifically the unisex line, whose aesthetic is as fluid as water—or one’s own identity.
kingsofindigo.com
We Love
The Future Is Feminine
Pop culture, fashion, and all of us are constantly exploring femininity and coming to different conclusions. Take, for example, Greta Gerwig’s *Barbie*, whose mental turmoil leads to an existential crisis, or Harry Styles, who occasionally dares to wear a dress. Jimmy Choo explores femininity through its “Les Fleurs” campaign. Oversized flowers meet brutalist architecture, while delicate shoes and bags complement model Kiki Willems’s self-confidence. The idea was to contrast lightness with courage and beauty with strength, because that is precisely what modern femininity is, says Creative Director Sandra Choi. We agree, as we add the entire collection to our shopping cart.
jimmychoo.com
Anniversary
What’s in Your Birthday Bag?
How quickly they grow up… The Pasticcino bag by Weekend Max Mara is celebrating its tenth birthday this year. That’s not exactly old, but it’s reason enough to look back at the archives and toward the future at the same time. And to enjoy a slice of cake while we’re at it. To celebrate the little bag in style, a capsule collection kicks things off. It celebrates the most iconic versions of the Pasticcino by reissuing them. New looks for the Pasticcino are also in the works. Because one thing is clear after a decade: the possibilities haven’t been exhausted yet. And whether it’s plaid or faux crocodile leather, this unmistakable little bag belongs in every collection.
weekendmaxmara.com
Darling
Sculptural Vision
If you want to stay ahead of the curve, you’ll have to act fast: Only 108 pairs of this special edition from the Austrian eyewear label Neubau are available. In many cultures, this number symbolizes the connection between the individual and the whole. “The idea was to design sunglasses with presence, almost like a personality,” says Gabriel Kirschner, product designer at Neubau. This piece is manufactured using Digital Light Processing (DLP) technology. The frame is made from Lucid PX, Neubau’s 3D-printed polymer. This not only achieves the sculptural aesthetic but also results in minimal waste. neubau-eyewear.com
Exhibition
(over)dressed to provoke
“For me, designing clothes is not a profession, but an art,” the Italian-French fashion designer Elsa Schiaparelli once said. Anyone who has ever seen a Schiaparelli design knows that these are not empty words, but rather the essence of a designer who was quite provocative for her time. With humor and surrealism—including collaborations with artists such as Salvador Dalí and Jean Cocteau—she challenged the very nature of what clothing is and can be. At the end of March, the Victoria and Albert Museum in London opened “Schiaparelli: Fashion Becomes Art,” an exhibition that traces the history of the couture house from the 1920s to the present.
“Schiaparelli: Fashion Becomes Art,” Victoria and Albert Museum, Cromwell Rd, London, starting March 28, 2026, vam.ac.uk, schiaparelli.com
