The editors’ favorites in July 2022
Patrick Pierazzoli, Editor-in-Chief
Royal Baby
Luxury brands are now the stars themselves and collaborations are the new celebrity couples. Fendi X Fila instead of Brangelina. Compared to Hollywood, however, the fashion world has a much greater appetite for mating. Everyone makes out with everyone here – swingers club instead of dinner dates. Now it’s Gucci and Adidas. Again, the two have been together before. And in the meantime and on the side with a few others. While Gucci made out with Balenciaga, The North Face or Disney, Adidas had fun with Prada, Jeremy Scott, Balenciaga and many more. The result of the reunion looks fresh, albeit super retro in a blatant way. With tracksuits, bags, dresses, luggage, sunglasses and sneakers reminiscent of Richie Tenenbaum and Dapper Dan. The problem with these brand collab capsule babies is that they are not love babies but profit babies. And since their parents have no interest in halving profits, the margins have to be doubled – so the sneakers cost 730 francs and the viscose training jacket 1,960 francs ( gucci.com ). So keep looking for the originals in the vintage stores.
Marina Warth, Deputy Director Editor-in-Chief
My melon
My enthusiasm for watermelon is as great as the crowds in front of a sauna when it’s 35 degrees outside. Too sweet, too sugary and the kernels are just as difficult to pick out of your mouth as the mussel shells from a plate of spaghetti vongole. While others are biting into their triangular pieces of melon when the temperature is beyond the pain threshold, I prefer to lick an ice cream. The only thing that gave me a taste for the fragrance was the “Hyaluron Body Gel” from Susanne Kaufmann (100 ml, approx. 60.-, susannekaufmann.com). It contains lots of things that are good for the skin, moisturizing hyaluron, nourishing aloe vera and that subtle scent of melon that doesn’t give me a sugar shock, but dreams of days under the sun. The gel also refreshes and cools with menthol if the thought of body butter on your skin makes you break out in a sweat.
Simona Bieri, Editorial Assistant
Sleeping Beauty
A fabulously rosy complexion, like after a long sunbath on the beach of the French Riviera: a little reverie on my part. Unfortunately, a pale face in early summer is more of a bitter reality. However, I cannot and will not accept this fact. Something is needed, namely blush. I particularly love the liquid “Cheek Heat Blush” (in “nude burn”, approx. 15.-) from Maybelline: Without drying out my skin, as powder products tend to do, it manages to conjure up a healthy splash of color on my cheeks. What’s more, the freshness kick stays with me all day long and saves me from any comments about my “oh so pale” face, which, by the way, I only have the modest weather in Switzerland to thank for. Last but not least, the small and space-saving helper can easily be thrown into the handbag to apply it on the go – because all too often early in the morning not only coffee and blush are among my best friends, but also the faithfully pressed snooze button.
