THE HYPE FASHION / NOVEMBER 2025
Trend
ROARING TWENTIES RELOADED
First came parties, freedom, and a cultural heyday; then came the stock market crash, the Great Depression, and a shift to the right. That’s roughly how the Golden Twenties—the Roaring Twenties—can be described. Just so we’re all on the same page: we’re talking about the 1920s, following World War I. It’s both amusing and unsettling that the 2020s, in which we now find ourselves, can be described almost exactly the same way. Perhaps that’s why the fashion industry has drawn so much inspiration from the last century: fringes, shiny party dresses, and fur accents from the Golden Twenties are just as popular today. Whether this decade ends the same way as that one does (still) depend on us.
Collaboration
FACING THE ELEMENTS
Will we have to weather a wind, sand, and snowstorm in the near future? Hopefully not. But winter is coming, and with it, cold snaps that are already turning us into homebodies. Edward Enninful, a stylist and editor who took his first steps in the fashion world at the age of eighteen at i-D magazine, is keeping us bundled up: His new media and entertainment company, EE72, in collaboration with Moncler—the expert in ultra-warm yet stylish jackets—has released three looks that would actually still make us look good even in the extreme weather conditions mentioned above.
It-Piece
SLOUCHY
Boots that come up to the knee or higher are great. They only start to feel uncomfortably tight when you’re striding through the world with toned calves, but the designers don’t take that into account. Luckily, baggy boots are back in style everywhere. These are intentionally loose-fitting, so taking them off isn’t a Herculean task that requires outside help.
Exhibition
KING OF DARKNESS
Here’s a rule of fashion: When people say there are demons at play in runway shows—as is often the case with Rick Owens—then you’re on the right track. After all, without a little panic and provocation, it would be boring. Owens’ fashion is edgy, dark, and unconventional—he himself, however, seems to have a sunny disposition. Despite his black designs, he always has a smile on his face and chats calmly with the press even before his shows. The Rick Owens story began in Los Angeles, but the label is now based in Paris. That’s also where the first exhibition is taking place, one that takes a close look at his entire career. Iconic runway shows are a must, as is, of course, Rick’s wife and muse Michèle Lamy, who has been by his side from the very beginning. “Hopefully, you’ll all find your own reflections somewhere here,” says Rick Owens about the exhibition, which he helped curate himself.
“Rick Owens, Temple of Love,” Palais Galliera, Musée de la Mode Paris, through January 4, 2026, palaisgalliera.paris.fr
Book
HAPPY BIRTHDAY, LEGEND
Before Renzo Rosso, jeans were just jeans. After Renzo Rosso—that is, after he founded his label Diesel in 1978—denim suddenly became exciting, provocative, and creative. But Rosso thought even further ahead and founded OTB Only the Brave, a fashion group that is home to visionary and disruptive labels such as Maison Margiela, Viktor&Rolf, and Jil Sander. Now the Italian is celebrating his 70th birthday, which coffee-table-book specialist Assouline is using as an opportunity to dedicate a book to him. Inside, readers will find 70 defining moments from the Rosso universe that illustrate how this rule-breaker helped shape the fashion world.
Vanessa Friedman, Renzo Rosso, “70,” Assouline, approx. 135.—, assouline.com
We Love
WINTER WALK
It would be smart to mainly wear warm boots in the winter. That keeps your feet from getting wet and cold. But unfortunately, it also means sacrificing some style. That’s why the Louboutin winter collection also includes high heels and ankle boots—which certainly aren’t made for slush, but they sure do look good. We’re picking out a few styles in red and leopard print and hoping for a mild winter.
Darling
MURAKAMI AT WORK
There are some things that just go together: fashion and art, pumpkin spice lattes and fall—and Takashi Murakami and Louis Vuitton. By now, we’ve almost come to expect the Japanese artist to give Louis Vuitton classics an abstract and colorful makeover. This time, it’s the legendary Capucines bags’ turn. Eleven bags and collectibles have been decorated with tentacles, colorful mushrooms, or beaming little faces. This is sure to make a collector’s heart race—while their wallet starts to tremble.
