If seasons were a fashion style, summer would be maximalism. After all, blazing sunshine, colorful flip-flops, and oversized sunglasses are all part of the season. What completes the look? “Summertime,” the colorful and playful new collection from Swarovski.
Minimalism is all well and good, but as temperatures rise, so does our tolerance for excess—that is, vibrant colors and playful shapes that truly live up to the motto “More is more.” Summer is also the season that offers the most effortless inspiration. You can see that in Swarovski’s “Summertime” collection, which is designed to capture the feeling of a sugar high. We all know that feeling all too well—after all, when it’s 30 degrees plus, you’re happy to polish off two or three scoops of ice cream.
Watermelons and strawberries make perfect playful charms. You can also find cute symbols of summer, such as bees and ladybugs, as charms. The strawberry—arguably the most popular summer fruit—is also available as an oversized ring.
If you’re not quite into the playful look but still can’t resist the colors, you’ll love the watch collection inspired by the iconic Millenia and the colorful octagonal crystals in the jewelry line. With a little layering, you can achieve the perfect summer sugar high.
Brand ambassador Ariana Grande is often seen in colorful outfits, both on and off stage. So it’s no wonder she looks absolutely stunning in Swarovski’s Summertime campaign. The campaign also offers inspiration on how to layer and mix and match the pieces—ideally following the motto “the more, the better.”
Get your colorful summer sugar rush here.
Photos: © Swarovski
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