A left-wing politician who wraps Trump around her finger, a Swiss singer who shines in Times Square in New York and probably the only singer who dares to sing Lana Del Rey songs: Once again, we’ve rounded up today’s most exciting heroes.
Jamila
In the Spotlight
If you can make it in New York, you can make it anywhere, Frank Sinatra once sang as he took a quick breath between whiskies. So let’s raise a glass to Jamila. The other day, the singer’s face shone from a large billboard in Times Square. The occasion was her appointment by Spotify as an Equal Global Ambassador. This title highlights the world’s most exciting female artists. And anyone who listens to the new EP “Boyfriend of the Year” by the Zurich-based singer with Palestinian roots can only agree with this assessment.

First she takes Manhattan, then she takes the world.
Trammell Tillman
Out of Office
Like a smiling employee who heats up tuna in the microwave during his lunch break, Mr. Milchick is the perfect representation of subtle everyday office horror. The character is played by Trammell Tillman in the hit series “Severance”. The 39-year-old can draw on half a lifetime of involuntary research: Before his Hollywood breakthrough, he was trapped in various desk jobs himself. Now things are moving all the faster: Tramell will soon be starring alongside Tom Cruise in the final installment of the “Mission Impossible” series.

Also plays characters without a clean slate.
Beate Karlsson
Scary Fairy
The fashion of Beate Karlsson? The purest horror. At least that’s how the designer stages it for the catwalk spectacles of her label Avavav. In Milan, the presentation of the fall/winter collection turned into a zombie apocalypse. With the splendor of the living dead, the Swede once again landed a viral sensation. Beate has already achieved such success with her wearable Kardashian buttocks made of silicone and her claw-like monster boots. But behind the provocation is always playful chic for fashionistas who dare.

Le Schreck, c’est chic!
Loren Kramar
Choirboy
First commandment: We should have no other goddesses besides Lana Del Rey. But when prophets sing their words, we listen just as devoutly. Especially when they sound like Loren Kramar. The singer has recorded an album of cover versions of Lana that sometimes sound even more enigmatic than the great idol. This is due in particular to Loren’s vulnerable voice, which stirs the heart and soul like a cocktail stick. And his own songs – currently on the soundtrack of “On Swift Horses”, for example – also deserve a church of their own.

The captain of our hearts.
Michaela Coel
Poetic Justice
What Michaela Coel produces is reality TV. Not the kind where ten aspiring OnlyFans models are flown to an island and fed hard seltzer until mascara tears flow. It’s television art brought to our screens from the middle of Coel’s lived reality. It took five years for us to digest the drama series “I May Destroy You”. Now the writer, producer and leading actress returns for her new autobiographical work “First Day on Earth”. We take a deep breath – and we’re ready.

What she writes, we turn on.
Adam Selman
Underwear Overlord
Hardly any other man in the fashion world comes as close to as many women as Adam Selman. The American is the new Executive Creative Director of Victoria’s Secret, before that he was Chief Design Officer at Savage X Fenty. This makes Adam the Lingerie Pope, so to speak, but please get this image out of your head quickly. He has long since perfected what goes underneath. But the 43-year-old also knows his craft on top: in the course of his dazzling career, Selman has designed costumes for Rihanna, Beyoncé, Lady Gaga and RuPaul, among others.

Nobody can fool him when it comes to lingerie and moustaches.
Sophie Thatcher
Queen of Cool
Sophie Thatcher stands in the rain. Fortunately only in the video for Valentino’s new fall/winter campaign. And even that doesn’t upset the actress as she laps up her gelato, all styled up. Otherwise, the sun shines brightly on the 24-year-old’s career path. For example, when she embodies the dark side of modern technology in the sci-fi thriller “Companion”. She did it so coldly that director Nicolas Winding Refn (“Drive”) warmed to her and knocked on Sophie’s door for his new project “Her Private Hell”.

Looking to a rosy future.
Nathan Fielder
No Joke
At first, second and third glance, Nathan Fielder is as funny as a child’s birthday party clown floating face down in a swimming pool. Nevertheless, the broadcaster HBO is giving him millions for a comedy show. In the second season of “The Rehearsal”, the Canadian hatches a plan to stop airplanes from crashing. In his series “The Curse” with Emma Stone, Fielder already tested how unfunny a comedian can be to still be considered a genius. Once again, he seems to have succeeded in this experiment.

Power comedy that sometimes throws shade.
Claudia Sheinbaum
La Lideresa
She is the leader of the MAGA movement: Mexico Against General Assholery. And as such, Claudia Sheinbaum has amazing opponents wrapped around her finger. Donald Trump raves after negotiations with the Mexican president as if she had given him gold golf clubs polished with hamburger grease. The politician, who is the first woman to hold the highest office in her country, is pursuing a progressive course and breaking down conservative walls. It is going down well with the population. Sheinbaum currently enjoys an approval rating of 75%.

Definitely not a flag in the wind.
Aidan Gomez
Street Smart
Teslas are currently as popular on the road as run-over raccoons on the barbecue grill. If you don’t want to hear “Yuck!” from your environment as soon as you turn up in one, look around for alternatives. Rivian could be one of them. The electric car manufacturer is pressing ahead with its drive to the top of the market and has appointed Aidan Gomez to the management board. For him, AI is not just at the top of the list in his name. The CEO of Cohere is regarded as an ingenious AI whisperer and is now also taking the helm in the development of intelligent vehicles.

Outpaces the competition.
Toni Bravo
Throwing Shades
Doom and gloom in the beauty industry? Yes, please. People of color are still often left with an empty shopping basket in the make-up store because no products match their complexion. This was also the case for Toni Bravo before she started presenting beauty products and techniques specifically for people of color on social media. The Californian is now one of the leading influencers in this field. She also drives education in the industry with exciting essays in her Substack newsletter. Mandatory subscription!

Changing the tone in the beauty industry.
Scott Galloway
Business Daddy
Anyone who understands economic policy at least knows that the station is currently on fire. Scott Galloway knows how this fire came about and how it could be extinguished. In his books and podcasts, the economist, entrepreneur and marketing professor offers clear, entertaining and sometimes controversial reflections: where to get the money from and where to put it so that people don’t have to live in cardboard boxes when they retire and future generations can continue to afford cardboard boxes. Preferably ones that don’t burn down.

Enforces the tariff and not punitive tariffs in economic matters.
Do we have any more cool personalities in store, you ask? But of course.