In a creative fusion of superlatives, one of the most impressive photographers of our time, Hannes Schmid, and the renowned House of Bucherer have joined forces to create a book. It combines Bucherer’s iconic timepieces with Schmid’s legendary rock star photographs.

The result is a limited edition masterpiece“Time of the Icons – Icons of the Time“, which is only available in 250 copies and can now be admired in a fascinating exhibition.

The encounter with Hannes Schmid is a journey into the world of rock stars and unforgettable photo stories. His personality radiates fascination as he talks about his experiences in the jungle and his encounters with legendary personalities. A man full of life and stories, who embodies the art of photography with passion and talent. The union of Bucherer and Schmid is a harmonious symbiosis of timeless elegance and creative brilliance.

Bucherer’s selection of pre-owned watches perfectly matches Schmid’s artworks and creates an impressive visual and aesthetic connection. The exhibition is open from 16. May 2024 at the Bucherer TimeMachine in New York and at Sotheby’s Zurich (26.4. – 11.5.24) and offers visitors the opportunity to immerse themselves in the world of exquisite timepieces and fascinating photographs. An experience that inspires the senses and blurs the boundaries between art and craft.

Despite the glamorous life that Hannes Schmid leads, his foundation, Smiling Gecko, remains at the center of his work. An organization that is committed to social projects and supporting disadvantaged communities and that Schmid dedicates himself to with the same passion and devotion as his art.

The collaboration between Hannes Schmid and Bucherer is a tribute to the beauty of time and the power of art. A combination that pushes the boundaries of what is possible and reveals a new dimension of beauty and elegance. A masterpiece that touches the viewer’s heart and takes them on an unforgettable journey through space and time.