THE HYPE BEAUTY / SEPTEMBER 2025
Make-up trend
HI BARBIE
When fall slowly comes knocking, we panic and reach for the most barbie-pink lipstick we can find in our collection. A lip color can’t control the weather, but it can remind us of hot summer days. And if the one or other autumnal ray of sunshine shines on our faces, we might think that summer is going to last a little longer after all.
New Perfume
MORE THAN A ROSE
As early as 1952, Gaby Aghion, founder of Chloé, thought that femininity was too narrowly conceived. With her luxurious prêt-à-porter collections, which were characterized by unconventional silhouettes and a freedom of movement that was unusual for women’s clothing at the time, she wanted to liberate women from the formal and restrictive fashion of the era. This idea continues today and is applied to the House’s perfumes. The new “Le Parfum” smells of roses – the feminine note par excellence – but not only. An abundance of orange blossom accompanies the floral fragrance, while tonka bean and vanilla provide a warm base.
Chloé, Le Parfum, 100 ml, approx. 255.-, chloe.com
Exhibition
OPTIMIZED NEW WORLD
For centuries, we have been struggling with sometimes absurd beauty standards. The majority of us have capitalism and patriarchy to thank for this. In our brave new world, digital filters and other retouching options have been added – and most recently AI, which makes beauty standards not only difficult to achieve, but simply impossible. What does that do to us? Is there anything positive to be drawn out of the maelstrom of digital face and body optimization? The “Virtual Beauty” exhibition at Somerset House in London explores precisely these questions. Interactive installations and works by over 20 artists deal with AI, social media, virtual identities and their influence on our own self-image. The fact that this topic has been on our minds for quite some time is demonstrated by the performance “Omniprésence” by artist Orlan from 1993, in which she livestreamed her own facial surgery to criticize Western ideals of beauty.
“Virtual Beauty”, Somerset House London, until September 28, 2025,
somersethouse.org.uk
We Love
FORM AND FUNCTION
You don’t have to be a marketing professional to understand one of the most important sales rules: The majority still look at appearances first. The two founders of Australian clean beauty brand Foile, Suzanne Tuttle and Alexandra Grima, know this too, which is why they put as much energy into the product design as they did into the exquisite list of ingredients. The result? The most beautiful bottles that you don’t want to hide away in the bathroom cabinet, but always have in sight. And the inner values are also right: Foile focuses on minimalist products with predominantly natural ingredients such as jojoba oil. Since this year, the pretty little bottles can finally be found in a few stores in Europe. Five facial care products have made their European debut, but we are already certain that there is more to come.
foileskincare.com
Hair Trend
SHORT AND SWEET
How about a look that requires nothing for a change? Ditch the straightener and grab the scissors. If you have movement in your hair, try a short haircut. Waves might even turn into curls, which you can simply let do their thing instead of torturing them with elaborate styling. This leaves you even more time in the morning to pick out an outfit. And if you can’t resist, shape the individual curls to perfection with a little hair oil.
New Launch
55 SHADES AND COUNTING
For luxury fashion houses, it is almost obligatory to get involved in the beauty world on the side. Louis Vuitton took its time with this. First of all, the number one had to be found: Pat McGrath, who was made a Dame by the British royal family, has shaped and influenced the make-up world from catwalk to editorial. Now she can add a new title to her lengthy CV: Creative Director for La Beauté Louis Vuitton. A good choice, as the make-up artist has been giving free rein to her creativity backstage at Louis Vuitton fashion shows for over 20 years. “Make-up is culture, power, presence – and personal,” she says. Power and presence are now available in the form of 55 lipstick colors with a specially created fragrance signature, ten lip balms and eight eye shadows. All presented in the usual Louis Vuitton style. The iconic monogram print is not only suitable for travel cases, but also for make-up cases.
Louis Vuitton, Rouge Complete Lipstick, approx. 140, Baume Complete Lip Balm, approx. 140, Ombres Complete Eyeshadows, approx. 220, louisvuitton.com
You can read about what we’ve been raving about over the past few months here.
