All signs point to midsummer. We protect our skin and hair from the heat and celebrate the warm months with citrus, passion fruit and beach rose: here are our beauty trends of the month.
Hair Trend
Oh so sleek
Gen Z is wearing a middle parting again and millennials are still stuck with a side parting? We’ve seen enough of these clichéd, over-discussed classifications. We’d rather see what we can do with the texture of our hair. Whether parted in the middle or to the side – silky smooth, long hair is very popular right now.
Darling
Objet d’art
Anyone who regularly begged for surprise eggs as a child to complete their figurine collection will understand why we can’t just settle for a Dries van Noten lipstick. Each of the refillable cases is a unique work of art. The fact that there are 32 shades to choose from justifies the urge to collect all the more. And one last argument: the formulas are vegan and cruelty-free.
We Love
Protective shield
The year is 2025 – hardly anyone goes outside in summer without sun protection. The skincare fanatics among us apply SPF 365 days a year anyway. But not all sun creams are the same. You don’t wear the same thing on your face as on your body and the texture decides whether you lie on the beach white and sticky or with a beautiful glow. The Italian suncare label Darling is all about perfect sun protection. For the full program, it’s best to grab one of everything: cream, spray – and of course aftersun care so that the skin can recover from the heat.
Make-up trend
Blushin’
Boyfriend Blush, Lifted Blush, Donut Blush – if you don’t know what we’re talking about, you’re not scrolling to nowhere on TikTok in your spare time. That’s actually a good thing. But in the make-up corner on social media, you do learn something useful from time to time. For example, that blush not only gives you a youthful freshness, but can also change your face depending on where you apply it. Whether you want to look younger and more natural thanks to blush under the eyes and in the middle of the cheeks, or want to emphasize the cheekbones and slim the face with higher blush – the possibilities are endless. The only thing you should avoid is so-called blush blindness. This term refers to the phenomenon when you no longer realize that you are wearing far too much rosy powder on your face.
Collaboration
Citrus
In summer, not only skin and hair need extra moisture, but also the lips. Fragrance icon Diptyque and natural beauty pioneer Susanne Kaufmann have teamed up for a limited edition lip oil that fulfills all summer needs. It cools, moisturizes, smells like summer – and even gives lips a little extra volume.
Diptyque x Susanne Kaufmann, lip oil, 5 ml, approx. 38.
diptyqueparis.com, susannekaufmann.com
New Perfume
Brazil Summer
When Fugazzi founder Bram Niessink needs a break that not only relaxes him but also fills him with fresh inspiration, he heads to Ipanema beach. For all those who don’t have a trip to Brazil on the agenda, he has now transformed the vibrant feeling of his refuge into the ultimate summer fragrance. Passion fruit, mango and ginger are reminiscent of summer cocktails. The secret ingredient? Oudh Assafi, one of the rarest and most precious oils in perfumery. A few spritzes will transport you to a never-ending, balmy midsummer night on the beach.
Fugazzi, “Passionfroudh”, perfume, 100 ml, approx. 197.
Limited Edition
Beach Rose
You never stop learning. Until recently, we didn’t know that roses grow on pristine Swedish coasts either – we tended to associate the flower of all flowers with meticulously tended English gardens. The scent of these beach roses can be found in a limited edition collection from L:a Bruket, consisting of hand & body wash, body lotion and hand cream. Salty sea notes, eucalyptus and cedar wood complete the floral fragrance.
You can find more beauty trends here.
