Researching a specific haircut became a history lesson, a perfume teaches us Greek and Korean skincare is finally around the corner: here are our beauty trends of the month.
Make-up trend
Wednesday
We still have some time to prepare for the binge marathon of the second season of the Netflix series “Wednesday”. How do we fill it? By perfecting the ultimate Wednesday Addams make-up look until we’re mistaken for Jenna Ortega on the street. The repertoire includes: dark lip liner, dark eyeliner, dark eyeshadow – no one should ever accidentally get the color palette wrong. Even if the nineties-inspired look makes us happy – it takes a grumpy expression to complete it.
We Love
Korean Buzz
The skincare professionals among us all have the same destination in mind: South Korea. The country is miles ahead of us when it comes to skincare – as evidenced by the K-Beauty shelves that are only now beginning to appear in this country. If you don’t want to plan a long journey with an empty suitcase just for serums, creams and the like, you can rejoice. The vegan K-Beauty brand Hyeja, for example, doesn’t have to be flown halfway around the world. At Hyeja, traditional Korean philosophy meets science. The result is a handful of skincare essentials that won’t upset even the most sensitive skin. If you don’t feel like traveling far or shopping online: In Zurich, the minimalist skincare is available at clean beauty spa Greenlane. greenlane.ch hyejaskincare.com
New Perfume
P(r)oem
No, the U Beauty marketing team didn’t make a typo and actually meant to write Poem. “Proem” is a Greek word and means something like “preface”. Just as spring symbolically represents a new beginning, so too should the fragrance. The whole thing is poetic nonetheless. Roses, magnolias, rhubarb and lychee are the reason why the fragrance is spring in a bottle, while peppercorns give it an unexpected twist. U Beauty, “Proem”, 50 ml, approx. 220.-, theubeauty.co.uk
Hair Trend
Princess
Lady Gaga, Miley Cyrus and Billie Eilish started with it in 2025, Cher wore it back in the seventies and it’s actually already a few hundred years old: we’re talking about the so-called Hime Cut – a precise haircut that is rooted in Japanese tradition and yet, or perhaps because of this, has found its way onto the heads of celebrities and social media trendsetters. “Hime” can be roughly translated as “princess”. The cut originates from the “Binsogi” ceremony, in which young royal women cut their hair to chin length at the age of twenty. In total, the cut has three levels: long hair, bob-length strands and fringes. If you have wavy hair, you can take it a little more relaxed with precision. What you need most for this cut is a flair for trends and the courage to be unconventional.
Darling
Fully Nude
Are nude shades boring? 20 new shades from make-up colossus Mac disagree. The nude range includes pretty much everything the make-up heart desires: textures from ultra-matte to glossy, lipsticks, lip liners and eye shadows. The color palette is also impressive: Nude can be both beige and chestnut brown – Mac has thought of all skin types.
Want more beauty trends? Fortunately, we never run out of them.
