Fashion with a Western American touch: GUESS USA draws inspiration from the past for its rebranding and digs deep into its own archives.
Since 1981, the American label GUESS has scored with pieces that celebrate femininity, sexuality and youth culture. With the new fall collection, the label celebrates its vision of the “American way” and underlines this with photographs by Eli Russell Linnetz. The photographer is responsible for the redesign of GUESS USA and works together with GUESS founder Nicolai Marciano to bring the vision of GUESS to the world. In doing so, the two draw on the GUESS photo archive and find inspiration in unique pieces from the 80s and 90s that have never been published before. Sexiness and attitude are thus completely redefined and interpreted in the form of worn empty or faded denim.
The new collection from GUESS USA will be available from fall 2022.
