Versace Jeans Couture’s spring campaign is a coming-of-age story come true and reflects what adolescence is all about: the joy of life and the desire to experiment.
Youth inspires: The focus of the new Versace Jeans Couture campaign is therefore on all the wonderful aspects of young adulthood. Experimenting, testing limits, finding yourself – that’s what it’s all about! Vincent Catel shows the beauty of adolescence in the accompanying campaign film “Summer Daze”, whose idea of freedom almost steals the show from the new spring collection by Versace Jeans Couture. Speaking of which: if you combine this hunger for freedom with the characteristic Versace prints, you get the DNA of Versace Jeans Couture. From floral and leopard prints to the iconic baroque pattern, this collection offers a whole range of colors and prints that simply make you want to live. She enjoys romantic and sensual silhouettes with a modern twist, which herald the arrival of spring in the form of printed jackets, shorts and slip dresses with ruffled flounces and lingerie details. The chunky shoes, which once again scream: We are free! The men’s collection gives the American feeling a touch of sportiness and shows casual activewear, pimped by individual highlights.
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