For International Women’s Day 2025, Guess makes a style statement stronger than any workout and launches a new campaign celebrating the modern spirit of femininity.
Guess is launching a campaign that presents more than just fashion – it celebrates a new definition of femininity. The digital campaign focuses on six top European female athletes who not only shine through their performances, but also show how fashion and strength go hand in hand. German Olympic champion Darja Varfolomeev and French climbing talent Oriane Bertone prove that true elegance lies in the balance between strength and posture. Pole vaulter Clara Fernández from Spain, Italian sprint star Dalia Kaddari and British sprinter Daryll Neita also make it clear that the world of sport is not just about speed, but also about expression, grace and attitude. “The female body can express strength and elegance at the same time with all its power,” says Dalia – a reminder that femininity knows no boundaries, neither on the track nor in life.
“I believe that femininity is something that is inside us, but also radiates outwards,” explains Polish fencer Angelika Wątor. Fittingly, the Guess Spring-Summer 2025 collection comes with looks that have just as much bite as the athletes themselves: Low-rise denim with a winning mentality, blazers with a fighting spirit and sterling silver jewelry that shines like a medal. And for all those who want to secure a piece of this sporty elegance – it’s off to the starting line from March 2025.
Want to find out more about the athletes and the new Guess digital campaign? You can find everything here.
And for an even deeper insight into the brand DNA, read our interview with Paul Marciano, the founder of Guess.
Photos: © Guess
