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Home Fashion

Shortcuts Fashion July 2019

by Kim Strohmaier
01.07.2019
in Fashion
Shortcuts Fashion July 2019

“If I have to get into a bikini, then I eat carrot sticks for three days.” Margot Robbie

White vest

The production of denim is sometimes just as bad for the environment as CO2 emissions from cars or the dumping of plastic in the ocean. So that we can wear jeans again without a guilty conscience, big denim producers are studying just as hard as students about to graduate. With success: Wrangler has developed a new process at that uses less water and energy than conventional dyeing processes. The name is also a promise: Indigood. New the typical indigo blue color is created in the fabric using foam – without any excess water or chemicals. This saves more than 60 percent energy and waste . The first collection to be produced entirely using the new process will be available at from September 2019. 

BFF

We’re not in the mood for Tetris in our pockets. Do without? We don’t want to. Limit ourselves? Pfff. That’s why we grab the shopper from Berlin label Numen and pack everything we need to survive, . Production takes place in Italy, where the leather for the bags also comes from. The idea came from the mind of Numen founder Nicola Cliemas, who launched her own label just last year. Numen, shopper, approx. 560.- (www.numenbags.com)

Worn out

If summer is a long time coming, we complain about the low temperatures, and when it finally arrives, we moan about the blazing sun. We see it this way: the stronger the radiation, the greater the legitimacy of investing your money in stylish straw hats. The selection this season is bigger than ever before – from floppy hats to caps, there’s everything to protect our heads from the sun’s rays. We particularly like the latest styles with cut-outs, tassels or colorful ribbons, which add a little vacation feeling to any outfit.

Justice League

Sometimes LinkedIn is actually useful. For example, when a German couple is looking for someone, to give shape to their idea. But let’s start at the beginning: the fact that his wife was constantly rushing out of the house with two bags inspired Anton Jurina, co-founder of Armedangels, to create the Maison Héroïne label. Wife Sina is quickly on board, but lacks someone who has mastered the design trade. The two find Marta Vitali via the platform in question – the woman whose CV is emblazoned with such pretty names as Armani, Dsquared2 and Diesel. The spark is ignited, hands are shaken and bags are designed. Maison Héroïne has produce its collections at , an Italian family business in its third generation. In addition to their obviously pretty appearance, the For founders, however, the interior is particularly important, so that in addition to keys and wallets, lipsticks also have their own compartment and even the laptop has space. If Sina Jurina loads her bag, she easily weighs six kilos – and saves herself the trip to the gym. www.maisonheroine.com

Short cut 

When do pants become panties? The answer: if you could also wear them as briefs. Labels such as Versace or Christopher Kane have the hems end just above the bottom – so that a little imagination remains. This is where those who lift weights in the gym or pedal kilometers outside triumph – you’re welcome. Those who have mastered the art of wearing mini shorts and skirts correctly sit neatly, don’t constantly tug at the hem and carry their head high even when the blitzer is unavoidable.

Tags: Maison Héroïne,
Kim Strohmaier

Kim Strohmaier

Kim Strohmaier ist Redaktionsassistentin beim FACES Magazin.

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