With its new “Never Stop Exploring” collection, The North Face provides us with neon-colored pieces for big adventures.
Raven in the forest? Of course, but only with the right clothing. It comes from The North Face, is cool and colorful and so eye-catching that it steals the show from any camouflage-colored outdoor clothing. The perfect rebel to embody the new “Never Stop Exploring” collection: London-based artist Kam-BU, not only a rap starlet but also a climate activist who can sometimes be found in his own allotment garden. In the accompanying campaign, Kam-BU dances with friends surrounded by trees, with so many pastel and neon shades on her body that the sight of them alone is enough to put her in a good mood. With this collection, The North Face gives its classics a new look and manages the balancing act between outdoor and lifestyle with prints and lots of color. thenorthface.co.uk
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Photos: © The North Face
