Nowadays, glasses no longer just ride on our noses. They have evolved from an annoying nose bike to a fashion statement. Especially the hottest eyewear brands of all time.
From Ray-Ban to Versace and Dior to Oakley – there are many world-famous brands of eyewear. Whether designer or sports model: the range of cult brands is characterized by a variety of different frames. Most cult collections include both sunglasses and trendy prescription glasses. What wouldn’t we do to call one of them our own? Even without any visual impairment, we would wear these cool pieces at any time. In addition to full visibility, they are a hip sight and fit perfectly with our trendy wardrobe. We just don’t know exactly why we like them in the first place. What makes the cult glasses cult and which frames should trendsetters not miss out on?
Visual aids as an expression of one’s own philosophy of life
There are now almost more eyewear brands than there are drops in the sea. Everyone, without exception, will find trendy brands in the huge range that suit them perfectly. Why are we even looking for it? There are also plenty of no-name products and they don’t cost us as much as the next vacation. However, there is a big difference between no-name and branded products, and not just in terms of quality. When you buy branded glasses, you are putting an entire lifestyle on your nose with the frame.
Cult brands as far as the eye can see
Hip eyewear models underline our style. They have a high-quality finish, are made from quality materials and are extremely comfortable to wear. Which brands appeal to us in particular depends on our attitude. Whether we are interested in tradition, innovation or current trends has just as much influence on our choice of eyewear as the shape of our face. Timelessly cool lifestyle brands such as Ray Ban, Carrera and Oakley always cut a fine figure. On the other hand, we are also very fond of fine designer models from luxury brands such as the long-standing trendsetters Gucci, Prada and D&G. Then there are traditional brands such as Persol, Titanflex and Lozza, which attribute good taste and quality awareness to their wearers. When it comes to sports eyewear, the Adidas and Puma brands have developed their own cult following.
Not without that little bit extra
What the world’s most iconic eyewear brands and eyewear brands have in common: Fame, hype and reputation. Just think of Ray Ban’s Wayfarer – the glasses with the thick frame that adorned the noses of numerous celebrities from Marilyn Monroe to James Dean. Ever since their appearance in the cult film Blues Brothers, Ray-Ban glasses have been the most famous eyewear model in the world. What the Blues Brothers were to the Wayfarer, the Tour De France was to Oakley’s M Frame: a springboard to fame. Nowadays, we also associate the large Persol 649 lenses with that certain something extra, because Marcello Mastroianni wore them in “Divorce in Italian”. Even if we can’t consciously remember it: Once the cult status is there, it sticks to the brands like honey.