There are things we like to buy online. Underwear is not one of them – which is why we are doubly and triply excited about the opening of the Triumph My Atelier store in the Sihlcity shopping center in Zurich. On 27. Triumph threw the big bash on April 30 and presented us with an all-round feel-good package: snacks, drinks, music from the DJ and a wide range of lingerie styles – what more could you want? The good vibes came naturally with the party people. If we weren’t lost in a warm conversation, we were definitely lost in the cool interior and the natural-colored collection, which reminded us of a hot day at the beach. Speaking of which: swimwear is also available in the new Triumph My Atelier store alongside beautiful underwear.
Highlight: The still “new smell” of the newly opened store – better than any brand new car.
Conclusion: After the party is before the party.
Triumph provides you with everything that makes you happy underneath. Click here to go directly to the latest collection.
When underwear becomes the protagonist, you find yourself in the middle of Daniela Meise’s fashion shoot. You can find the great pictures and the whole editorial here.
Teaser photo & photos: © David Biedert
