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Giorgio Goes to Hollywood: Armani Beauty in Berlin

by Michael Rechsteiner
10.03.2025
in Events
Giorgio Goes to Hollywood: Armani Beauty in Berlin

An Armani Beauty pop-up store? Of course, celebrities flock to the launch.

When the dream factory dresses up, Giorgio Armani reaches for the tape measure. The Italian has designed costumes for screen classics such as “American Gigolo”, “Goodfellas” and “The Dark Knight”. And when the dream factory steps into the spotlight, Armani Beauty provides the final touch-up. A-list guests such as Sydney Sweeney, Nathalie Emmanuel and Madisin Rian winked into the camera at the launch of the beauty pop-up store In the Spotlight at the Berlinale Film Festival. There was also great cinema at the after-party thanks to DJ A-Trak. Those who made it back to the festival early after this night were happy to be able to spend the day relaxing in the dark movie theater.

Highlight: Wherever Sydney Sweeney performs, she creates euphoria.

The bottom line: make-up works, no matter how much you sweat on the dancefloor.

Giorgio Goes to Hollywood: Armani Beauty in Berlin
David Schütter
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Benny O. Arthur
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Milena Tscharntke, Tijan Marei & Lea Zoe Voss
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Jannik Schümann
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Philip Froissant, Aaron Hilmer & Paul Boche
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Gizem Emre
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Lea van Acken
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Alicia von Rittberg
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Aylin Tezel & Jerry Hoffmann
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Peri Baumeister
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Svenja Jung & Jella Haase
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Langston Uibel
Giorgio Goes to Hollywood: Armani Beauty in Berlin
Janina Uhse

What’s so beautiful at Armani Beauty? You can browse here.

Photos: © Clemens Porikys, Armani Beauty

Tags: Aaron HilmerAlicia von RittbergArmani BeautyAylin TezelBenny O. ArthurDavid SchütterGiorgio ArmaniGizem EmreJanina UhseJannik SchümannJella HaaseJerry HoffmannLangston UibelLea van AckenLea Zoe VossMilena TscharntkePaul BochePeri BaumeisterPhilip FroissantSvenja Jung
Michael Rechsteiner

Michael Rechsteiner

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