9.2., Presentation Audi activesphere concept, Andermatt, Switzerland

Self-driving cars and flying spaceships? Are no longer so much dreams of the future. At least not after we were able to get to the 9. February 2023 in Andermatt at the presentation of the Audi activesphere concept. The crossover coupé with off-road chassis and pick-up rear is the best friend of any adventurer who wants to enjoy nature and sport combined with sustainability and comfort. Of course, the AR goggles, which make us feel like Iron Man when navigating, are a must for that futuristic feeling. Audi is thus taking a big leap into the future.
Highlight: Henrik Wenders (Head of the Audi brand) fiery speech (more in the interview here)
Conclusion: Back to the future 2.0 – and we were part of it.

Photos: Audi

Henrik Wenders, Head of Brand Audi, Sid Odedra, Head of UI/UX Design Audi AG, Gael Buzyn, Senior Design Director Audi Design Loft Malibu & Dieter Jermann, Brand Director Audi Switzerland

Heinz Julen, artist, architect and designer — *Heinz Julen,* artist, architect and designer

Anna Demchenko, Aftersales Manager AUDI AG & Jacquiline Harvey, Head of Sales for China and Hong Kong — *Anna Demchenko,* Aftersales Manager AUDI AG & *Jacquiline Harvey,* Head of Sales for China and Hong Kong

Gael Buzyn, Senior Design Director Audi Design Loft Malibu — *Gael Buzyn,* Senior Design Director Audi Design Loft Malibu

Andreas Caminada, celebrity chef and Audi Ambassador, Hildegard Wortmann, Member of the Board of Management of AUDI AG Sales and Marketing & Henrik Wenders, Head of Audi Brand

Sid Odedra, Head of UI/UX Design Audi AG (right) — *Sid Odedra,* Head of UI/UX Design Audi AG (right)

Henrik Wenders, Head of Audi Brand, Katharina Momani, Head of Marketing Audi Switzerland & Steffen Müller, Brand Strategy, Customer Insights Audi AG

Dan Roznov, Champagnefriends.ch & Evelyn Gorgos, Head of Corporate Communications & Media Relations Swiss Deluxe Hotels — *Dan Roznov,* Champagnefriends.ch & *Evelyn Gorgos,* Head of Corporate Communications & Media Relations Swiss Deluxe Hotels

Thomas Passen, Managing Director Ringier Advertising / Ringier AG, Roger Calisi, Head of Sales Audi Switzerland & Marco Parroni, Managing Director / Head Global Brand Programs, Partnerships and Sponsoring Julius Baer