THE HYPE BEAUTY / OCTOBER 2025
Make-up trend
MOSS FAIRY
The mood board for this make-up look should include the following: Moss, a forest clearing with a pond, a fairy, an ocean and a portion of glitter. At least these are our first free associations when we see the shimmering green eyeshadow, which can also be used as eyeliner.
We Love
SWEET SMELLS
Crystal Emerald would be the perfect name for a celebrity baby. Until the next celebrity parents-to-be put it at the top of their list of names, it is still reserved exclusively for the floral fragrance by Versace. This starts off juicy and sweet with peach, then makes us want to go on vacation with raspberry sorbet and finishes with tonka bean and incense to give us a comforting, warm feeling. versace.com
Book
MADEMOISELLE MAKE-UP
The quickest way to find new make-up inspiration is to scroll through TikTok. A slower, but all the more beautiful way is to browse through 400 pages of make-up history. Gabrielle “Coco” Chanel launched the very first Chanel beauty products in 1924. She was not only way ahead of the curve in terms of fashion, but also in her understanding of how women could apply make-up. In “Chanel. The Allure of Makeup”, Parisian author and journalist Natasha A. Fraser traces the hundred-year beauty history of the house. Seven chapters lead from the past to the present, divided into the essential colors of the Chanel vision: black, white, beige, pink, gold and blue. Previously unseen photographs, including those of Mademoiselle Chanel herself, make this book a coffee-table must-have.
Natasha A. Fraser, “Chanel. The Allure of Makeup”, Thames & Hudson, approx. 175.- , thamesandhudson.com, chanel.com
Limited Edition
LIP COUTURE
The textile art duo Laetitia Baqué and Victor Molinié usually demonstrate their talent for the haute couture houses of this world. For once, they had to work on something smaller but no less delicate in their Parisian embroidery studio Baqué Molinié. For Guerlain, the two have designed a matte black lipstick case and adorned it with an embroidered feather, gold chains and red pearls. This limited-edition gem comes in three shades: Nude Intense Satin, Rouge Kiss Satin and Rouge Vibrant Velvet. Guerlain, “Rouge G Prestige Set” with three lipstick colors, approx. 578.-, guerlain.com
Hair Trend
PERFECTLY MESSY
In fashion, indie sleaze is back for good. To block out all the crap thrown at us in 2025, our brains are romanticizing the noughties and tens. With deliberately haphazard outfits à la Kate Moss and Alexa Chung at Glastonbury, we dream ourselves back to 2005, when everything was somehow a little more carefree. All that’s missing now is a haircut that also revives that bygone era. A shag – a slightly messy layered cut that also adds volume to fine hair – is what we need.
New Brand
PROTECTIVE SHIELD
Nothing beats city life. People of all kinds coexist, there’s something going on everywhere, it never gets boring. Our skin has a different opinion from time to time: air pollution, smoke and stress put a strain on our largest organ, which reacts with redness, dryness or acne. The founding duo of Swiss skincare brand Moussse have also noticed this. But instead of leaving the city for good, they worked with biochemists and dermatologists to create simple products that protect our skin barrier. The first products were a cleanser and a face cream – both vegan, cruelty-free, fragrance-free and suitable for sensitive skin. Further products are already in the starting blocks. moussse.com
