The bags from Maison Heroïne are like the superheroes among fashion pieces. Because they not only look good, but also store everything that gets us through the day.
Sometimes LinkedIn is actually useful. For example, when a German couple is looking for someone to give shape to their idea. But let’s start at the beginning: Anton Jurina, co-founder of Armedangels, was inspired to create the Maison Héroïne label by the fact that his wife was constantly rushing out of the house with two bags. Wife Sina is quickly on board, but there is a lack of someone who has mastered the craft of design. The two find Marta Vitali via the aforementioned platform – the woman whose CV is emblazoned with such prestigious names as Armani, Dsquared2 and Diesel. The spark is ignited, hands are shaken and bags are designed. Maison Héroïne has its collections produced by a third-generation Italian family business. In addition to the obviously pretty exterior, the founders are particularly keen on the interior, so that in addition to keys and wallets, lipsticks also have their own compartment and there is even room for a laptop. When Sina Jurina loads her bag, she easily weighs six kilos – and saves herself a trip to the gym while carrying it.
All models are available at www.maisonheroine.com.
