Maria Grazia Chiuri’s feminist fashion statement – “It’s not her, she’s not all that anymore.”

Maria Grazia Chiuri’s Dior brand embodies an outstanding presence in the field of female fashion empowerment. Through her collections, she boldly and confidently emphasizes female empowerment and advocates the belief that women can take on roles of excellence while unapologetically living out their innate femininity. Each collection acts as a clear message that women are evolving, and the latest collection is no exception; it looks more focused and determined than ever, leaving no room for retrospection or procrastination.

Celebrating feminism and individuality

While some may dismiss fashion as just fabrics sewn together, it is always a reflection of the times we live in. Chiuri never loses sight of this fact. She is the perfect designer to lead the Dior brand into the future while honoring Christian Dior’s vision. Her approach to feminism is a celebration of women in all their strength and confidence, rejecting societal expectations and instead embracing their own choices and femininity. It’s not about burning bras, but about wearing them with sensual self-confidence.

Empowering women through design

The Dior spring-summer 2024 collection sends an unmistakable message: “Women don’t owe you shit!” It’s a bold and confident statement.

The Dior spring-summer 2024 collection: a collection for several generations

The collection serves as a powerful reminder of the challenges women continue to face. It is a wake-up call, a call to women to stand proud and tall, not restricted by the traditional roles of mothers, daughters or wives. Comparing her influence to Vivienne Westwood’s liberation movement, Chiuri’s collection retains the essence of Dior’s DNA and makes it relevant for today’s generation.

Challenging sexist norms

It is a collection that speaks to multiple generations, reminding women not to bow to societal pressure and to continue to fight for the rights that previous generations have fought so hard for. The struggle continues, and this collection serves as a poignant reminder.

As far as the garments themselves are concerned, a sense of dignified elegance prevails. Dior’s renowned tailoring is presented with a soft touch, seamlessly combined with shirts, casual pants and pleated skirts. Unusual details, characterized by raw edges and deliberate wear and tear, lend an unexpected edge.

Leather is given a new lease of life and made into jackets and blouses that exude a glazed and weathered look, accompanied by a variety of matching gloves. The collection breathes new life into sportswear, with denim adorned with brand-like patterns, a buckled cape and toggle-fastening pleats.

In line with this season’s trend, the shoes exude the grace of ballerina shoes, with low heels and elegant, frayed bows and delicate pearls as embellishments.

Maria Grazia Chiuri’s Dior creations adopt a medieval aesthetic, characterized by an architectural silhouette in which the traditionally masculine jacket takes on a striking femininity. The fabrics are imbued with a palpable touch of history. Tears, rips and burns are seamlessly integrated into the clothing.

Knitwear in particular plays a central role, wrapping the curves of the body without restriction and offering both warmth and seduction. A particularly light and metallic sweater pays homage to the art of chain mail and combines the past with the present in a harmonious fusion.

Fashion as a battle cry

Dior’s Spring Summer 2024 collection sends a powerful international message about what it means to be a woman. It is about choice and the refusal to bow to social expectations. It’s a message that says: “We’re not going back; we’re not going to give up what we’ve worked so hard for.”

You can find the whole Dior show here.

Dior is also doing something for the environment and collaborated with Parley for the Oceans this summer, for example. You can find everything you need to know here.

Here are our favorite looks: