YVY, known for its iconic leather accessories, is now setting an entire canvas for its designs. With its first ready-to-wear collection, the brand is expanding its range and focusing on timeless elegance and plenty of versatility. Where leather once dominated the stage, the wardrobe is now being stylishly shaken up.
“Our new collection is the natural evolution of YVY,” says Yvonne Reichmuth, who runs the brand with a mixture of love of leather and creative vision. The collection combines timeless elegance with practical versatility – practical because it not only looks good, but also survives the day. The wardrobe plays the perfect mix of classic style and modern cuts that perfectly match the leather pieces. YVY relies on a capsule wardrobe concept that offers you everything you need without cluttering you up with unnecessary clothes – long-lasting pieces that can be combined again and again.
Immerse yourself in the digital world of YVY
But YVY is going one step further: the brand is also presenting a new, immersive website that takes the shopping experience to a new level. In collaboration with Nobsound©, a platform was developed that not only redefines the classic online store, but also allows customers to immerse themselves in the world of YVY. “It’s not just a website; it’s a digital journey that allows customers to feel a deeper connection to the brand and its creative vision,” explains Reichmuth. Adrian Schmid, CEO of Nobound©, adds: “This collaboration marks an important step in how luxury brands can build a deeper relationship with their customers in the digital world. We are creating an experience that goes far beyond the classic online store.”
You can visit the new website right here – click through and experience the whole thing.
We spoke to Yvonne Reichmuth, the founder of YVY. Our interview provides exciting insights into her world and behind the scenes of the Swiss fashion brand.
Photos: © YVY
