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Home Fashion

White Label Project opens first concept store in Berlin

by Josefine Zürcher
25.04.2025
in Fashion
White Label Project opens first concept store in Berlin

Since 2019, White Label Project has been offering a curated shopping experience in which Fashion, jewelry and interior design pieces from women-led labels from the Global South. For all those who still prefer to shop in person rather than online, there is now the first physical concept store in Berlin.

White Label Project opens first concept store in Berlin

Jewelry, accessories, clothing: Anyone who gets lost on the White Label Project website will have filled their virtual shopping cart to the brim. But you don’t need to feel bad about the shopping excess, because the carefully curated store is all about discovering female-led labels from all over the world. Instead of mass-produced goods, you will find unique pieces that have been created with artisanal skills.

White Label Project opens first concept store in Berlin
White Label Project opens first concept store in Berlin
White Label Project opens first concept store in Berlin

A new addition is WLP Art – an online gallery where you can get hold of limited edition prints by selected photographers.

The first WLP store in Berlin

It’s high time to bring this concept to the streets of Berlin. On 10. The WLP Concept Store opened its doors on April. This is not only intended to sell the beautiful pieces on site, but also functions as a space for intercultural exchange and creative collaborations. Changing exhibitions and interactive events are intended to create a space at the interface of fashion, art, design and sustainability.

White Label Project opens first concept store in Berlin
White Label Project opens first concept store in Berlin

The focus is still on high-quality craftsmanship from the fields of art, design and fashion. You will find fashion, jewelry, design and photography from Mexico, Guatemala and Peru to Ghana, South Africa and India as well as sustainable brands such as Gunia Project, Studio Conchita and Mola Sasa. Photographs by artists such as Lois Cohen, Natasha Wilson and Joseph Abbey-Mensah can also be seen on site.

White Label Project opens first concept store in Berlin
White Label Project opens first concept store in Berlin

“With this space, we want to create a home for global creativity – a place where craftsmanship, culture, women’s empowerment and contemporary design come together,” say WLP founders Ann-Kathrin Zotz and Caroline Förster.

Here we show you what there is to discover at WLP Art.

If it’s still a while before your next visit to Berlin, you can browse through the wonderfully curated world of White Label Project online.

Photos: © White Label Project

Tags: BerlinConcept StoreWhite Label Project
Josefine Zürcher

Josefine Zürcher

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