Ferris wheel at the festival, huge party next door: During Coachella, Guess Jeans hosted a big party at its compound – and many celebrities turned up to join in the celebrations.

To have room for all the names of those celebrities who showed up at the Guess Jeans x Coachella Compound, we’d probably have to buy more web space. Isn’t that how online publishing works? However. Here is at least a small corner of the guest list: Billie Eilish, Doja Cat, Justin and Hailey Bieber, Robert Pattinson, Leonardo DiCaprio, Suki Waterhouse [lufthol], Tobey Maguire, YG, Saweetie, Tyga, Emma Roberts – so, enough. We drop more names than a leaky phone book.

What was the reason for the rush in the first place? This year’s Coachella Festival was once again a spectacle: Lana Del Rey sang together with Billie Eilish, Renée Rapp invited Kesha on stage, No Doubt and Olivia Rodrigo performed together. And Grimes ruined her DJ set.

Guess Jeans was also part of the most dazzling music event in the USA. Right next to the festival site, the fashion house rented an entire residential complex on the opening weekend and hosted a big party. Guess Jeans certainly has reason to celebrate at the moment. In January, the company announced the launch of a new denim label through Nicolai Marciano, which will be launched in June with a series of brand new stores.

While the invited guests were kissed by the Californian sun by the pool during the day, exclusive gigs by Metro Boomin, Freddie Gibbs and Anderson Paak ensured beads of sweat on the dance floor in the evening.