She used to be a perfume. One of the kind that fought for its place between lockers, Diddl sheets and Bravo magazines. Now Tommy Girl is back – as a capsule collection. But don’t worry: she’s grown up.
Together with Aleali May, stylist and first Guest Creative Advisor, Tommy Hilfiger has given the Tommy Girl image a new look. In the truest sense of the word. The Spring 2025 Capsule Collection is a mixture of nostalgia and street style. The collection brings back vintage classics: from rugby shirts and trucker jackets to denim pieces and many other 90s pieces.
Everyone is a Tommy Girl
The campaign shows that there is not just one ideal image of a Tommy Girl. Photographed by Clara Balzary, the campaign shows different personalities. IVE’s Jang Won-Young, Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. All with different backgrounds, but a common message: there is no one Tommy Girl. “She’s every girl,” explains Won-Young.
Aleali May herself says: “Tommy Girl was never just a look for me – it was a movement.” And she is now taking the next step.
Do you want to be a Tommy Girl too? You can find the collectionhere.
Find more fashion inspiration here.
Photos: © Tommy Hilfiger
