"The Sartorialist. Milano" by Scott Schuman celebrates Milanese fashion moments

Right now, the world is looking to Milan to watch the Olympic Games. And soon the fashion world will be watching, as Milan Fashion Week is just around the corner. But the city celebrates fashion all year round. As fascinating as the Olympic disciplines are, we also like to see what people are wearing in and around the Olympics, apart from ski suits. One person who takes a very close look in Milan is Scott Schuman. With his blog “The Sartorialist”, he captured everyday fashion moments long before it became a standard on Instagram. Taschen-Verlag published the illustrated book “The Sartorialist. Milano”, which shows how people dress in Milan on almost 250 pages.

So-called “OOTDs” – Outfit of the Days – have been around since before we started scrolling for miles on Instagram, TikTok and the like in our free time. In 2005, over 20 years ago, Scott Schuman launched the blog “The Sartorialist”. It pursued a simple goal: photographs of people in everyday life and in public places – and their outfits, of course – should create a new dialog about fashion. Schuman began capturing the looks of people on the streets of New York in the early 2000s. In Milan, his everyday photography blossomed into an art form in its own right.

Milan as a fashion muse

The book “The Sartorialist. Milano” by Taschen-Verlag shows on almost 250 pages that the streets of Milan and their everyday moments can become a catwalk with the right eye. Everyday is Fashion Week in the fashion metropolis.

Street style becomes fashion, normal people become models and the message is clear: fashion is for everyone and inspiration is everywhere. Schuman’s fashion snapshots show authentic clothing styles away from planned shoots.

Schuman documented the Italian fashion metropolis for almost twenty years. Not only everyday people stood in front of his lens, but also some well-known faces: Miuccia Prada, Emiliano Salci and the Sozzani sisters.

With a foreword by the recently deceased Giorgio Armani and an in-depth interview that sheds light on Schuman’s unique approach to photographing fashion in everyday life, the book offers a fascinating look at his creative vision. This coffee-table book is guaranteed to inspire anyone who is once again despairing over their own closet.