Chanel has chosen model Soo Joo Park as the new face of its classic “La Montre Première”. This is not the first time this iconic duo has met.

Chanel’s Première watch model is getting a new face with Soo Joo Park: the Korean-American model is now emblazoned on the billboards, holding the unbeaten classic on her wrist. The timeless model from 1987 is still a people’s favorite today. This is also the case for Soo Joo Park: she writes on Instagram how the Chanel premiere was her first “adult watch”. No wonder, because we can’t resist this elegant combination of black and gold tones. The interwoven strap is also reminiscent of the chain of the classic Chanel handbag, while the watch case is reminiscent of the cap of the N°5 perfume bottle. In any case, the Soo Joo watch, which is specially designed for women, fits like a second skin. Almost fateful, isn’t it? A match made in heaven, at least in our opinion.

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