Paris Hilton is the face of Karl Lagerfeld’s new fall/winter campaign. But she’s not posing alone in front of the camera. Next to her is a digital character who looks like Karl but isn’t: Not-KARL.
Paris Hilton returns as brand ambassador for Karl Lagerfeld’s fall/winter campaign. By her side is Not-Karl, a digital character with whom she engages in lighthearted banter. The campaign centers on the theme of self-reinvention. Paris perfectly embodies this personal evolution: she has gone from being the wild party girl of the 2000s to a successful entrepreneur. Following her sensational campaigns with Karl Lagerfeld in the Fall/Winter 2025 and Spring/Summer 2026 seasons, she adds contrast, wit, and a dash of irreverence to the storyline. This marks the beginning of Not-Karl’s story, which extends far beyond this season.
Shooting Stars
Behind the lens is Matt Easter, who draws on the house’s visual language while infusing it with a fresh touch. Alongside Paris Hilton, British model and actor Kit Butler—with whom she shares a long-standing friendship—shines. This close bond is reflected in the palpable chemistry in front of the camera.
Not-Boring
The Fall/Winter collection brings a new energy to your wardrobe. The color palette is kept in black and white and refined with tiny details. Chic cuts, cozy coats, and designs in the house’s signature style.
Find out more about Karl Lagerfeld’s Fall/Winter collection here.
Photos: © KARL LAGERFELD
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