If fashion still needs a message today, then it should be one that fits on a mood board with fringes and floral embroidery. This is exactly what Mango is now delivering with its new capsule collection Craft Your Own Story. And Kaia Gerber provides the face for it.
Kaia Gerber fits into this picture surprisingly well. Being Cindy Crawford’s daughter would have been enough to make her way comfortably through the modeling business. But she didn’t. She doesn’t walk in every show, she’s interested in theater, works with an acting group and seems to be more interested in stories than headlines. She’s a model, actress, Gen Z icon – and probably the only person to be on the catwalk, on a movie set and (metaphorically) in bed with Virginia Woolf at the same time.
In short: Kaia has understood that you don’t have to be loud all the time to be heard. Just like Mango’s new collection. Craft Your Own Story focuses on quality instead of drama and statement shirts. The looks are wearable and lightweight, with fringing and
Floral embroidery. Whether city or beach, brunch or dinner, the pieces do it all. The whole thing was photographed by Stef Mitchell, which makes perfect sense as she knows exactly how to capture this natural mood.
Strong women, strong looks
Kaia is following in the footsteps of legends: Naomi, Kate, Kendall. All faces that Mango has been able to win over in the past. A long tradition when it comes to celebrating strong women with a strong attitude.
If you fancy wearing the relaxed looks yourself, you can discover and store the Craft Your Own Story collection here.
Find out more about Kaia Gerber’s own story and her view of fashion in our interview.
Photos: © Mango
