Jeremy Scott and the Italian fashion house Moschino

Jeremy Scott is no knight in shining armor and Moschino is no Disney princess. Nevertheless, the story sounds like a cheesy fairy tale. The American who pulls the Italian label out of the mud, caresses and ensnares it and brings it back into the headlines – with collections that are so crazy that the scene craves Scott’s latest designs season after season like a series junkie craves the next season. Assouline documents Scott’s work for the Italian fashion house in a work that rivals even its collections.

Moschino

What Franco Moschino left behind is now Jeremy Scott’s playground. And what the American designer has done with the Italian label can be seen in Assouline’s latest work. Collections and advertising campaigns, photos from the archive and from Fashion Week, plus background knowledge and gossip from the world of the beautiful and even more beautiful – after all, Madonna and Britney Spears are just as much Moschino’s fans as Miley Cyrus and Rihanna. Fashion journalist Alexander Fury knows all about Moschino’s transformation from little-noticed duckling to hyped enfant terrible, and with “Moschino” he delivers not just a collective work, but an entire universe.

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Fan love to the power of ten: Joey Arias loves Jeremy Scott and his designs for Moschino. In this video, you can see him and his collection of over 700 items of clothing.