Gucci has unveiled its new holiday campaign starring Mariah Carey. Alongside a campaign film that instantly sets a festive mood, the fashion house is launching the Butterfly special collection – just in time for the holidays.
On Halloween night, something spooky happens: at the stroke of midnight, a soft melody drifts in from afar, followed by an “It’s time”. Mariah Carey has thawed out and is ringing in the Christmas season. This year, though, the song goes: “All I Want for Christmas Is Gucci”. The singer is the face of Gucci’s new holiday campaign, Gucci Gift, which celebrates her status as a cultural icon and a fixture of the festive season.
Harmony Korine directs Mariah Carey’s grand entrance
The campaign is directed by Harmony Korine and set in a hotel that has to be decked out for the holidays in a hurry ahead of Mariah Carey’s arrival: garlands, piles of presents, chandeliers and a staff in a state of high alert. As soon as the singer walks into the ballroom, her classic “All I Want for Christmas Is You” starts playing – and every guest is swept up in the holiday spirit. The film, presented by Gucci on 2 November, was followed on 5 November by campaign images, also photographed by Harmony Korine.
The Butterfly special collection: shimmering looks for the holidays
Throughout the film, Mariah Carey lights up the scene in the new Butterfly special collection. It is inspired by the iridescence of butterfly wings – and the motif is no coincidence: the butterfly is the singer’s signature emblem and the title of her 1997 album “Butterfly”. The iridescent styles are made for a season of celebrations.
Put some Gucci under the tree: the gift selection
Alongside the campaign, Gucci presents a curated selection of gifts that brings together the house’s unmistakable signatures across handbags, shoes and accessories. From shimmering editions of the Starlet, Gucci Duffle and GG Marmont bags to the Paparazzo in soft suede, the range offers refined pieces for gifting and festive dressing.
It also includes GG Monogram boots, Horsebit loafers, Ace sneakers and Vittoria pumps, as well as winter essentials such as hats and scarves – inspiration for the holidays, winter getaways and all the moments shared during the festive season.
Sweet treats from Gucci Osteria in Florence
Gucci is celebrating the holidays at the table, too: Gucci Osteria da Massimo Bottura in Florence has launched a selection of seasonal specialities. The Traditional Panettone is naturally leavened and enriched with raisins, candied orange peel, acacia honey and notes of bourbon and Tahitian vanilla. The special-edition Lemon Panettone, made with Amalfi Coast lemons, comes with a small bottle of alcohol-free limoncello. There is also a selection of decorated cookies featuring Gucci’s equestrian motifs, presented in a green tin. The specialities are available at Palazzo Gucci on Piazza della Signoria in Florence and online via the Gucci Osteria website.
Discover more about the Butterfly special collection and the perfect gift for everyone at Gucci.
And if you’re still looking for the right look for the festive season, our holiday party outfits have plenty of inspiration.
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Photos: © Gucci
