You don’t play with food, says Daisuke from Japan. And with its original design, it is now one of the stars of upcycling.
At McDonalds I like to take my Coke to go, but not in this egg carton-shaped drink holder, please not. It was not for nothing that Daisuke measured the diameter of the paper cup and punched two holes in the Louis Vuitton bag during his last visit. Wait, what? Yes, that’s right: Daisuke is an upcycling designer from Japan who is totally hyped because he first, and still, stages iconic designer goods in edible form on Instagram (Daisuke is known by the Insta name Dimda – for those who haven’t seen the Seaweed Prada bag yet). Conversely, the upcycling designer sews little bags from designer fabrics to carry food and all kinds of everyday objects, apart from the Coke. For an average-sized banana, the designer shreds a Fendi baguette, sews it around and then struts around with the banana bag as a matter of course. “Customized nike cortez disinfectant spray bag”, “sippin in style with this custom Dior bubble tea bag”, “bread lighter case to make your day extra special”, and so on. You check the principle. Daisuke rips up expensive original material for his tailor-made upcycling designs, because the Japanese knows from experience that his fellow countrymen love brands, and he buys vintage goods much cheaper there than elsewhere. In most cases, the one used by the designer is damaged anyway and available for a new purpose. However, whether Daisuke prefers to press the sewing pedal or the touchscreen on the hob is completely irrelevant anyway: the upcycling designer does his own thing.
