From 20. until 30. Jaeger-LeCoultre is taking us into its watch universe with its Reverso Stories pop-up exhibition at Zurich’s main station on October 2023.
190 years of company history feel like three thick volumes of Grimm’s fairy tales: since its foundation, the Swiss watch brand Jaeger-LeCoultre has developed over 1,300 calibers and registered more than 400 patents. Special highlight: the Reverso, a watch with character, which is already 90 years old this year and for whose current campaign Nicholas Hoult and Anya Taylor-Joy are currently stretching their beautiful faces into the camera. With its Art Deco design and reversible case, it impresses watch fans and enthusiasts alike and represents Jaeger-LeCoultre’s creativity like no other model. No wonder, then, that Jaeger’s Liebding will be the protagonist of the pop-up exhibition Reverso Stories, which runs from 20. until 30. October 2023 at the main station in Zurich. In addition to interesting facts about the clock and its history, visitors can also enjoy the works of art by Brendi Wedinger and Dr. Yiyun Kang. Wedinger and Kang are part of Jaeger-LeCoultre’s Made of Makers program, which brings art and watchmaking together with the help of artists from around the world. To make it even easier to stroll through the exhibition, the Reverso 1931 Café provides the right hot drinks.
Jaeger-LeCoultre, Reverso Stories
Pop-up exhibition
From 20. until 30. October 2023
Zurich main station
More information about Jaeger-LeCoultre can be found here.
Are you still looking for a suitable watch for your wrist? How about a vintage model? You can find out how to do this here.
Teaser photo & photos: © Jeder-LeCoultre
