He is Swiss with Italian roots, a passionate conductor and has been part of the Bulgari family for two years: Lorenzo Viotti.
Two years ago, Bulgari brought Lorenzo Viotti on board as a global brand ambassador who fits the brand like a glove. As Global Ambassador, Viotti supports Bulgari in communicating the brand’s values to an international audience. This should not be difficult for the Swiss-French musical talent, as his background has parallels with Bulgari: Viotti was born in Lausanne in 1990, but has Italian roots. Bulgari also has a close relationship with Switzerland, as the watches are manufactured here. Viotti was also the face of the advertising campaign for the Octo Finissimo watch.
Lorenzo Viotti’s success story
Time means rhythm, and Viotti understands a lot about that. He is currently chief conductor designate of the Netherlands Philharmonic Orchestra. Viotti’s ambition and creativity also suit Bulgari, as his career took off early on. At the age of 22, he won first prize in the international conducting competition of the Cadaqués orchestra. In 2017, he was named Newcomer of the Year at the International Opera Awards. But the musical flair is no coincidence: Viotti’s father is also a conductor and her mother a violinist.
And here you can browse through Bulgari’s current range of watches.
Read here how Bulgari’s Executive Director of Product Design Fabrizio Buonamassa comes up with new ideas.
Interview: @ Monika Brändli
Editorial office: @ Josefine Zürcher
Photos: © Bulgari
