Aymeric Sorin is at home in Paris, very close to the pulse of Sisley, where the founding family d’Ornano lays the foundations for their products. The International Training Manager Hair Rituel by Sisley knows the hair trends of the season and the best products for a shiny mane.
FACES: How many steps does a good hair care routine need, and how many would you recommend?
Aymeric Sorin: The number of steps depends on what you want to achieve. Sisley designed Hair Rituel by Sisley on the premise that you should care for your hair in the same way you care for your skin. That’s why Sisley suggests three steps to optimally care for and revitalize the scalp and hair.
Q: How useful is it to change your hair care products regularly?
AS: This makes perfect sense, because our hair doesn’t always stay the same and has different needs depending on our age – different at 20 than at 40 or 60… As our hair and scalp are also exposed to a wide variety of environmental influences, both have to constantly rearm themselves and adapt to our lifestyle. Our shampoos are a good example: we recommend that our customers seek personal advice to find out which shampoo from the Hair Rituel by Sisley line is right for them. Changing the shampoo regularly also ensures maximum efficiency and the best results.
Q: Is it helpful to use conditioner every day?
AS: Yes, definitely. If you have normal hair without chemical treatment, you may think you can skip this step, but it is so important. Did you know that the hair fiber has no way of protecting itself and fending off environmental influences? Without special care, the concentration of keratin and lipids decreases. You can imagine what that means for chemically treated hair! Sisley’s “Restructing Conditioner” takes just two minutes after shampooing so that the hair can be easily combed and styled. But the conditioner does much more: it closes the outer cuticle, which opens as soon as the hair comes into contact with water. Even more intensive care is provided by “Cream 230”, which not only protects the hair as a daily leave-in treatment, but also repairs heat damage. “The Nourishing Restructuring Balm” transforms the hair overnight and repairs even dry or particularly damaged hair.
Q: Does the hair need different care in summer than in winter?
AS: The change in temperature and humidity can affect hair growth. Hair also suffers from back-to-work stress and has to cope with what the summer has left behind: sun damage, sea and chlorinated water baths… All this can lead to hair loss and dryness. In fall and winter, we are also tempted to eat more comfort food, which means less nutrients and vitamins, which in turn is bad for our hair, its growth and vitality. Winter is the ideal time to give your scalp and hair an extra dose of care, for example with Sisley’s “Regenerating Hair Care Mask”. In summer, it is particularly important to protect the shed well and avoid as much damage as possible. Our “Protective Hair Fluid”, for example, helps with this.
Q: What is the best way to avoid dry hair and split ends?
AS: It is particularly important to pay attention to the nutrients that are best suited for this. All our products strengthen the hair fibers thanks to the Restructuring Complex of ceramides and cotton proteins, which rebuild damaged fibers and take special care of split ends and broken hair. Some chemical treatments attack the top layer of the hair, something that cannot be repaired in 80 percent of all cases, and often cause further damage to the inside of the hair. To repair and rebuild the hair in depth, we have equipped the Sisley Restructuring Nourishing Balm with 18 MEA Analog.
F: Which product from the Hair Rituel by Sisley line would you choose if you could only choose one?
AS: Do you want youthful and vital hair? Sisley has been working on this for years and even collaborated with the Centre de Santé Sabouraud to find out the causes of ageing hair. The company tried out several formulas and finally decided on one that gives the hair density, slows down hair loss and graying, soothes the scalp and makes the hair fuller, thicker and more beautiful. “The Revitalizing Fortifying Serum” is our global bestseller, which is sold somewhere every five minutes and has been available for the 37th time since its launch in 2018. time was awarded. A true miracle in this bottle, the contents of which will last for three months.
Q: Which hair myth should we forget as soon as possible?
AS: It’s wrong to think that we can’t do anything for our hair. The fading of our beauty is only 20 percent genetic, the other 80 percent is our own responsibility – and our environment. Pollution, the environment and smoke have a huge impact on us. We really do have the power to make a big difference with the right products. Invest in your hair, it’s the crown you never take off.
Q: What ingredient should we look out for in our hair care products?
AS: Minerals and vitamins have a direct influence on hair and its growth and activate the cells that are responsible for healthy hair. Sisley has developed the Vitalizing Fortifying Complex to stimulate microcirculation so that the hair is better supplied with nutrients. Proteins are mainly responsible for the vitality of the hair and the stimulation of keratin. If you integrate these must-have ingredients into your hair care routine, you can soon look forward to beautiful hair.
Q: How much shampoo and conditioner is right?
AS: Our products are formulated to be particularly concentrated. Their textures are easy to apply, whether to the scalp or hair. It is not necessary to use too much product, as it performs well even in small quantities. Of course, we all have different hair, so the amount of product depends largely on the condition of the hair, its thickness, length, environmental stresses and how often it is washed.
Q: Sisley’s Hair Rituel Serum is one of the most famous products in the entire Hair Rituel line. Why the hype?
AS: “The Scalp Serum” is our star product. It works directly at the root of the hair, targeting the stem cells of the hair follicles, where it revitalizes the hair and restores strength, radiance and density, as well as slowing hair loss and the appearance of grey hair by stimulating melanin production. This is our youth elixir!
“Invest in your hair, it’s the crown you never take off.”
Q: What is the correct way to use the serum?
AS: Whatever your hair type, you need to take care of your hair and look after it to restore its vitality. We recommend three pipettes for the scalp, which are applied to dry or damp hair and massaged in with the fingertips. Ideally, you should apply the serum directly to the areas that are particularly affected by hair loss. For optimum results, the serum should be applied every other day for at least a month as an intensive treatment, after which twice a week is sufficient.
Q: What is the biggest mistake when using hair products?
AS: The biggest mistake is not paying enough attention to the scalp. Yet this is so important to give the hair new strength. The hair root, the living part of the hair, is anchored in the scalp. It is also important to strengthen the hair fiber. Many of our customers believe that a shampoo is just the absolute basic, but is not as important as a serum, for example. This step is particularly important and it is worth paying attention to the quality of the ingredients. If you choose a shampoo that is too aggressive or one that is not tailored to your needs, this can damage the hair, in the worst case even the protective barrier and the entire hair fiber.
Another common mistake is using hot styling appliances without hair protection. Did you know that hair dryers and straighteners can get up to 230 degrees? This damages the hair fiber in several ways. “The Cream 230” protects the hair from the heat, repairs the fiber at the same time and makes styling particularly easy and pleasant.
Q: What is your best-kept secret for voluminous and shiny hair?
AS: You need the right ritual and a few tips. First of all, it is important to care for the scalp to give the hair body and shine. I use the “Revitalizing Fortifying Serum” to stimulate the hair roots and get beautiful hair, and I also use the “Regenerating Hair Care Mask” to completely nourish the scalp. A good tip: use styling products that provide volume and care at the same time. Precious Hair Care Oil” provides extra shine, nourishes the hair and gives it a wonderful fragrance.
Q: What is your tip for a bad hair day?
AS: Chemical treatments, too many styling products and appliances, environmental pollution, smoke, etc. are usually the first factors that lead to a bad hair day. Give your hair a break with the “Pre Shampoo Purifying Mask”, which removes all impurities and optimally prepares it to better absorb subsequent products. Then wash your hair with “Hair Rituel by Sisley Shampoo” for gentle cleansing and give it intensive care with the “Regenerating Hair Care Mask”. This is followed by the “Revitalizing Fortifying Serum” and then “The Cream 230”, which ensures soft, silky hair that makes you forget you actually had a bad hair day.
Q: How does a volumizing spray work and what is the correct way to use it?
AS: Our “Volumizing Spray” gives the hair more texture and density – immediately. We recommend applying the product directly to dry or slightly damp hair at a distance of 20 centimeters. One pump on the head, one on the side and one on the back of the head. The hair is immediately more voluminous and becomes stronger and more resistant over time. The spray also supplies the hair with provitamin B5, which provides additional care.
Q: What is particularly important when using hair oil?
AS: The hair fiber is constantly under attack, even water softens the protective layer that surrounds the hair. Using hair oil such as our “Precious Hair Care Oil” not only makes the hair particularly shiny, a few drops also strengthen the hair’s protective shield.
