In April, the Pink Moon will be visible as a micro moon in the sky – and Swatch is bringing it directly to your wrist. The new Bioceramic MoonSwatch “Mission to the Pink Moonphase“ launches on April 1. Small in the sky, gaudy on the wrist – and of course hard to catch.
In April, the sky shows its special side: the Pink Moon, a so-called micromoon, looks particularly small and pale this year – as it reaches the outermost point of its orbit. So while we gaze upwards in awe, Swatch and Omega are making sure that we also want to look down – at our wrists. The new Bioceramic MoonSwatch “Mission to the Pink Moonphase” brings the celestial phenomenon down to earth in style. And in pink. In Swatch’s typical playful attention to detail, there is not only a rotating pink micro-moon in the dial, but also a glowing moon that reveals a little secret under UV light. A mini heart on the chrono pusher at 2 o’clock brings heartbeat to the boutique – the pulsometer scale helps you measure it. And if you thought you could just buy the watch online – think again. This model requires commitment. The Rolling Planets – Swatch’s motto cars – only appear at selected points of sale. The watch is also available where the pink mini-mobile is parked. One watch per person, per day, per store.
If you want to catch the Pink Moonphase, you should follow Swatch immediately – not only at the launch, but also on social media, such as Instagram or Facebook. Because only there will the Rolling Planet reveal where it will land next. And just like the pink micromoon in the sky, this model will soon disappear again.
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Photos: © Swatch
