Tea ceremony when buying a car? From fall 2023, Genesis will be giving its customers the full Korean experience with a tea ceremony developed in collaboration with the Korean tea brand Tea Collective.

Luxury is Genesis ‘ hobbyhorse – and not just in terms of its vehicles. As a matter of honor, the automotive brand is offering its customers the all-round luxury package and inviting them to a Korean tea ceremony during a visit from autumn 2023. The focus is on the experience – not only culinary, but also cultural, as a guest invited to a tea ceremony is considered part of the family in Korea.

Tradition meets modernity

In collaboration with the Korean tea brand Tea Collective, Genesis is creating an experience that customers will not soon forget. Tea Collective is committed to modernizing traditional Korean tea and brings Western ingredients into play. The tea developed together with Genesis is called OGAM, which means “five senses” in Korean and brings beetroot, pumpkin, yuza, jujube and ginger to the cup.

Tea ceremony from fall 2023

From fall 2023, Genesis customers will be able to enjoy a tea ceremony – so it’s worth coming to Genesis twice and three times over to be impressed not only by the hot sleds, but also by the Korean tea tradition.

You can find more information about Genesis at genesis.com.

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