How is the comprehensive term “luxury” actually defined? To answer this question, Zalando went in search of personal definitions and took a stroll through the land of tulips.
Pure luxury! We can now find this at Zalando. The high-end brands Victoria Beckham, Roksanda, Mary Katrantzou, Theory, GCDS and Cult Gaia are now sweetening our day. So that we can fill our empty shopping cart, we only have to select the category “Designer” rattle off. However, Zalando’s accompanying campaign shows that luxury means something different for everyone “Real Life Luxury”. In it, the online store gets to the bottom of the concept of luxury and meets people who couldn’t be more different: Birdwatchers, musicians, young creatives and a family with Burundian roots. Their perceptions of luxury are as individual as the fashion lovers on Zalando itself. For some, it’s time with the family, while for others it’s the freedom to express themselves through fashion. Wrong answers are impossible here. What is your interpretation?
