From the 5. The new Tommy Jeans fall collection will be available in selected Tommy Hilfiger stores from October. Hailey Baldwin and Lucky Blue Smith make us excited and eager to try the new jeans in the launched advertising campaign.
In the advertising clip for the new Tommy Jeans collection, two young and good-looking models loll around in denim pieces. Hailey Baldwin and Lucky Blue Smith make a wonderful visual couple – and the products in the new Tommy Jeans collection also look damn good on them. Tommy Hilfiger knows why he brought the two successful youngsters on board for the new campaign. They are young, radiate energy and have great influence on social media. This is exactly where the new collection comes in: a combination of familiar Tommy Hilfiger designs from the 90s and fresh, youthful styles. It is important to the designer to reinvent and revive the iconic models of the past. A look back into Hilfiger’s past clearly served as inspiration – nostalgia played a major role. The campaign was shot in Los Angeles by Bryant Eslava and features several short videos as well as images. Eslava is also one of the most successful on Instagram, which once again underlines the fresh breeze of the Tommy Jeans fall collection. The casual, new pieces will be available from 5. October 2016 online at tommy.com and in selected stores.