The new watches in Swatch’s Big Bold collection are not just another summer trend that will fade faster than our tan, but a statement that we want to wear on our wrist every day.
Whether bucket hats and fanny packs are necessary for the ultimate urban street style is debatable. The new timepieces in the Big Bold collection from Swatch, on the other hand, are definitely one of them. After all, the streetwear of the cool kids of the big cities served as inspiration for the new pieces of jewelry. Quiet restraint? Was yesterday. The Big Bold delivers what its name promises and demands all the attention it deserves. The six new styles are bold and modern, giving our everyday outfits that extra kick. We don’t have to open our mouths wide to make it clear who is the coolest here, but simply let the clock speak for us. With its striking watch case, which has a diameter of a whopping 47 mm, and the gaudy 3D print on the dial, it is statement enough.
The six models in the Swach Big Bold collection are available now for CHF 100 each.