On 16. The Clouds in Zurich was transformed into a hot pot on February 5: Amorana toasted five years of online presence together with its guests. And how…
What Hefner’s Playboy party was for Hollywood, the annual Amorana party is for Zurich. The invitations to the big birthday party on 16. February were traded more hotly than the name of Kim Kardashian’s beauty doctor. This was the fifth time that Amorana had let it rip, and those who had been there before had been looking forward to the next treat like a dog for days. And rightly so: it crackled, the air burned, the guests’ adrenaline shot through their veins like a rocket on its way into space. The neon show by artist Mish Madish was the stuff of wet dreams, while the sounds of electro violinist Valentin Akçağ made the Clouds’ rooms shake. The mixture of Cirque du Soleil performance and Oscar after-party made for happy smiling faces and photos that were hastily deleted from smartphones the morning after at the latest.
Highlights: Mask guessing with Boris, Donald and a horde of rabbits.
Conclusion: If you look down at the floor in shame at the sight of dildos, butt plugs and the like, you’re in the wrong place at this party.