Gigi Hadid was behind and in front of the camera in New York for her capsule collection for Tommy Hilfiger. The result: a shoot whose images whet the appetite for fall and the new fashions.
“I don’t design fashion, I design lifestyle” – this has been Tommy Hilfiger’s motto since he founded his label in 1984. He has now found his new brand ambassador in Gigi Hadid. The model even takes charge and helps design the fall 2016 collection – a successful deal! The garments have a bold look and provide an extra dose of self-confidence when worn: Large prints are emblazoned on cool hoodies and small anchors adorn feminine dresses. We have the feeling that a fresh breeze is blowing through the New York atelier where Gigi Hadid is staging the collection. After all, it goes without saying that she also poses for the campaign. As you watch, it becomes clear why Gigi Hadid’s career is currently shooting through the roof: She is friendly, acts professionally and knows exactly how to present herself to show the clothes in the right light. More importantly, you can feel the passion with which Hadid creates a good mood backstage on set and infects the whole crew with it.