“I’ve always believed that your best self is your authentic self,” says Zoeva’s founder Zoe Boikou. So instead of plastering ourselves up and living behind a mask, Zoeva helps us celebrate our true selves with natural and radiant foundation in 44 shades.
We know that we don’t all look and feel the same. Nevertheless, we still encounter the ideal beauty standards every day: Instagram conjures up full lips and cat eyes, Snapchat makes scars and blemishes disappear – stop it! To celebrate individuality and diversity, Zoeva developed the Authentik Skin Natural Luminous Foundation: 44 shades with all kinds of warm, cool and neutral undertones and a buildable, radiant finish. This allows us to decide for ourselves how we feel and, as Zoeva’s founder Zoe Boikou herself says: “Not to hide, but to illuminate and celebrate your uniquely beautiful skin!”
The Authentik Skin Natural Luminous Foundation is now available for 31.- at Douglas and www.zoeva-cosmetics.com available now.