Five women, concentrated power and even more inspiration: in its first local campaign for the “Libre” fragrance, Yves Saint Laurent Beauty presents five personalities who reveal who inspires them.
Inspiration has many faces. And just as individual as the stories behind the inspirations are the five women that Yves Saint Laurent Beauty is giving a voice to on the occasion of its first local perfume campaign. “Libre” is freedom to spray on, Yves Saint Laurent’s concentrated idea of making women freer through fashion and beauty, a feeling of being able to create anything and reveal one’s innermost being, as vulnerable and genuine as we are. Or they, the five personalities who let their sparks fly in front of Alex Teuscher’s camera. There is DJane Rebekah, for example, who gives a voice to the demand for more equality in the music scene, or dancer Perla, who not only passes on her dance moves, but also strength and self-confidence. Choreographer Christina calls for more body positivity, content creator Mimoza for more female power and musician Patricia for fewer barriers in society. The five of them are full of energy – and role models for others to break boundaries whenever they get in the way of their own dreams and wishes. For Yves Saint Laurent Beauty and the new campaign for the perfume “Libre”, the five personalities reveal their personal heroes and heroines and thus the people who inspire them – and encourage them to be free.
Photos: Claudia Chudzik, Alex Teuscher
