Denim fashion has a new rock in the surf. Rap superstar Don Toliver launches the new label Hardstone – engineered by Guess with Nicolai Marciano. Sounds good? Fits well too. And it’s coming to Europe soon.
The friendship between Don Toliver and Nicolai Marciano has long been set in stone. The rapper and the creative director of Guess Jeans are now also business partners. The Hardstone – engineered by Guess label combines Toliver’s vision of fashion with the craftsmanship of Guess. The result is a collection of high-quality denim essentials and sophisticated streetwear eye-catchers. And because the two guys obviously had some time to spare, they also teamed up with Powerplant Motorcycle to build a custom motorcycle that has the Hardstone vibe in the tank. (And unfortunately is not included with the purchase of every pair of jeans).
The new label celebrated its world premiere on May 1 in Los Angeles’ fashion hotspot H. Lorenzo and at a secret gig by Don Toliver. One day later, Hardstone was also launched on the Internet and has since been available via the label’s webshop. Anyone who wants to see the jackets, tank tops and accessories up close before buying them will soon have the opportunity to do so: on May 22, a pop-up at the Guess Jeans store in Berlin will exclusively present the Hardstone collection. Later that evening, Don Toliver will be performing live at the Velodrom. And that means you already know what you’ll be wearing to the concert.
The Hardstone – engineered by Guess collection on the Hardstone website.
Our interview with Nicolai Marciano on faces.ch.
Photos: © Guess
